The course provides you with a complete overview of the emerging fields of digital marketing, knowledge of how to exploit the new media effectively and incorporate it into your overall marketing strategy.
The program is designed for professionals with basic to medium digital marketing understanding. This addresses the main digital marketing issues, how to build a great online campaign, and explores what the future holds in store. You will learn different customer acquisition tools (such as paid search, display advertising and SEO), customer engagement channels (such as Facebook, YouTube, etc.) and marketing automation tools for a personalized marketing world that is driven by data.
In this course, to build a marketing strategy in the digital world, students will develop a special, creative and realistic way of thinking. This course focuses on branding, advertisement, supporting Google sites and handling social networking campaigns and promotions through the PPC model.