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Foundation Course in Digital Marketing

The scope of digital marketing and advertising is increasing by way of manner that of leaps and limits. At one purpose online marketing is simply a brand new and totally different way to the market. New organizations are focusing additional on digital advertising to boost up their productivity.

30 hrs



  • Covers ideas essential for changing into a digital marketing skilled
  • Follows story telling approach
  • Covers recent case studies
  • Help you create a digital marketing plan to implement your own campaign
  • Helps you perceive the most recent tools and technology in digital marketing
  • Has been created by business specialists with over 20 years of accumulative expertise

  1. Introduction to Digital Marketing
    • DM Opportunities, Digital Leadership

  2. Search Engine Optimization (SEO)
    • How do Search Engines Work
    • Keywords Analysis
    • SEO On & Off Page Activities
  3. Search Engine Marketing (SEM)
    • Google Adwords, Google Pay-Per Click (PPC)
    • How to create Campaigns
    • Keyword Research
    • SEM Process
  4. Content Marketing
  5. Blogging
    • Why should you blog and what should you to blog about
    • The main types of blog post
    • Research methods for writing quality, timely content
  6. Email Marketing
    • Permission based E-mail marketing
    • Defining your goals
    • E-marketing strategies
    • Working with email templates
    • Choosing colors and fonts
  7. Social Media Marketing
    • Why Social Channels?
    • G+, Facebook, LinkedIn
  8. Google Analytics Overview
    • Benefits of Tracking and Analyzing Web Data
    • Advantages of Using Google Analytics
    • Interpret and Act on Google Analytics Data
    • Introduction to Data Analysis
    • Understand Customer Segmentation

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