DIGITAL MARKETING FOUNDATION COURSE SALIENT FEATURES

• Covers ideas essential for changing into a digital marketing skilled
• Follows story telling approach
• Covers recent case studies
• Help you create a digital marketing plan to implement your own campaign
• Helps you perceive the most recent tools and technology in digital marketing
• Has been created by business specialists with over 20 years of accumulative expertise

1. Introduction to Digital Marketing
   

   • DM Opportunities, Digital Leadership

2. Search Engine Optimization (SEO)
   
   • How do Search Engines Work
   • Keywords Analysis
   • SEO On & Off Page Activities
3. Search Engine Marketing (SEM)
   
   • Google Adwords, Google Pay-Per Click (PPC)
   • How to create Campaigns
   • Keyword Research
   • SEM Process
4. Content Marketing
5. Blogging
   
   • Why should you blog and what should you to blog about
   • The main types of blog post
   • Research methods for writing quality, timely content
6. Email Marketing
   
   • Permission based E-mail marketing
   • Defining your goals
   • E-marketing strategies
   • Working with email templates
   • Choosing colors and fonts
7. Social Media Marketing
   
   • Why Social Channels?
   • G+, Facebook, LinkedIn
8. Google Analytics Overview
   
   • Benefits of Tracking and Analyzing Web Data
   • Advantages of Using Google Analytics
   • Interpret and Act on Google Analytics Data
   • Introduction to Data Analysis
   • Understand Customer Segmentation