Digital Marketing

Foundation Course in Digital Marketing

The scope of digital marketing and advertising is increasing by way of manner that of leaps and limits. At one purpose online marketing is simply a brand new and totally different way to the market. New organizations are focusing additional on digital advertising to boost up their productivity.

Course Overview

30 hrs

DIGITAL MARKETING FOUNDATION COURSE SALIENT FEATURES

  • Covers ideas essential for changing into a digital marketing skilled
  • Follows story telling approach
  • Covers recent case studies
  • Help you create a digital marketing plan to implement your own campaign
  • Helps you perceive the most recent tools and technology in digital marketing
  • Has been created by business specialists with over 20 years of accumulative expertise

Course Content

Introduction to Digital Marketing

    • DM Opportunities, Digital Leadership

Search Engine Optimization (SEO)
    • How do Search Engines Work
    • Keywords Analysis
    • SEO On & Off Page Activities
Search Engine Marketing (SEM)
    • Google Adwords, Google Pay-Per Click (PPC)
    • How to create Campaigns
    • Keyword Research
    • SEM Process
Content Marketing
No topics recorded yet.
Blogging
    • Why should you blog and what should you to blog about
    • The main types of blog post
    • Research methods for writing quality, timely content
Email Marketing
    • Permission based E-mail marketing
    • Defining your goals
    • E-marketing strategies
    • Working with email templates
    • Choosing colors and fonts
Social Media Marketing
    • Why Social Channels?
    • G+, Facebook, LinkedIn
Google Analytics Overview
    • Benefits of Tracking and Analyzing Web Data
    • Advantages of Using Google Analytics
    • Interpret and Act on Google Analytics Data
    • Introduction to Data Analysis
    • Understand Customer Segmentation

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Course Features:

  • Batches Available
  • Mode Hybrid
  • Material Included

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