Our Digital Marketing Certification course covers in-demand topics like Google analytics, social media, user experience, SEO (Search Engine Optimization), online advertising, email, content marketing and more. This certificate is designed to help students, working professionals, employees at small businesses, develop and deploy successful digital marketing strategies
If you’re new to the field, a Digital Marketing Certification is a great way to launch your career in this stimulating and fast-evolving field. In case you’re a skilled professional, Digital marketing and advertising certifications can expand a specialization and showcase your skillset for employers.
Digital Marketing Certificate Program Features
How do Search Engines Work
Basics of SEO Techniques
Keywords Analysis
SEO On Page Activities
SEO Off Page Activities
Competitor Analysis
Google Adwords
Google Pay-Per Click (PPC)
Basics of Paid Search PPC / Search Marketing Key Pillars
How to create Campaigns
Keyword Research
Campaign Setup
Bidding and Budget
Content Research
Content Discovery & Ideas
Marketing & Distribution
How to create Infographics on Content Marketing
Content Writing
Content Creation
Blogger, tumblr, WordPress
Permission and E-permission marketing
Defining your goals
E-marketing strategies
Working with email templates
Importance of Social Channels
Communities
Instagram, Pinterest
YouTube
Facebook, FB Pages, FB groups.
Getting your message across on Facebook
LinkedIn, Company Page, LinkedIn Groups, Pulse, Slideshare
Leveraging LinkedIn
Benefits of Tracking and Analyzing Web Data
Advantages of Using Google Analytics
Add Tracking to Your Site
Install the Google Analytics Tracking Code
Verify the Google Analytics Code Installation
Troubleshoot Common Problems
Interpret and Act on Google Analytics Data
Introduction to Data Analysis
Understand Customer Segmentation
How to work with your YouTube audience
YouTube Ad Formats Supported
Analytics & Insights
Video Manager
YouTube Video Dashboard