We also work on ensuring that we have

• An Inclusive expertise and experience in digital marketing training.
• The most comprehensive and industry-oriented program
• Well qualified trainers for coaching.
• A superior evaluation system and certification.
• An unparalleled employer connect. We have 300 connects plus our own customers.
• All this has indeed made us well aware of what jobs are and what we need to gear up for.

1. Introduction to Digital Marketing
   

   DM Opportunities
   Digital Leadership
   Project: Creating Presence online

2. Search Engine Optimization (SEO)
   

   Keywords Analysis
   SEO On Page & Off Page Activities
   Image, PPT & Video Optimization
   Basic & Advanced SEO Techniques 
   Website Analysis, Competitor Analysis
   Google Webmaster
   Client Reporting
   Project: Ensuring 5 Pages being created on the website and ranked 

3. Search Engine Marketing (SEM)
   

   Campaign Setup
   Bidding and Budget
   Schedule: Start date, end date, Ad scheduling
   Ad delivery: Ad rotation, frequency capping
   Demographic bidding (Display Only)
   Social settings (Display Only)
   Search Engine Advertising
   Defining Campaign Strategy
   Traffic Conversion and Landing Page Optimization
   Project: Creating a Landing Page and Executing champing

4. Content Marketing
   

   Content building 
   Content Research 
   Content Discovery & Ideas
   Marketing & Distribution
   How to create Infographics on Content Marketing 
   Content plan, Content mapping & Content Strategy 
   Project: Creating a Landing Page and Executing champing 

5. Blogging
   

   Business Blogging 
   Creating presence on Tumblr, WP, and Blogger.
   Project: Getting 500 views for your blog & 10% engagement

6. Email Marketing
   

   Designing and Coding
   Measuring Performance
   Resources and support
   Planning and delivering email campaigns
   Landing page optimization
   Dashboard
   Reporting, Email automation.
   Project: Creating Email Template on Mail chimp

7. Social Media Marketing
   

   Twitter: Tweets and Lists 
   Instagram & Pinterest: Posting 5 created images and getting 300 followers 
   YouTube: YouTube analytics,  Creating & posting a video on your YouTube channel.

8. Facebook, FB Pages , FB groups.
   

   Getting your message across on Facebook
   Building your brand on Facebook, Growing your groups and followers on your page 
   Project: Posting 5 articles on FB Page and engagement of 5%.

9. LinkedIn, Company Page, LinkedIn Groups, Pulse, Slide share.
   

   Getting your message across on LinkedIn
   Building your brand on LinkedIn
   Project: Posting 5 articles on Pulse and being in the top 5% in your network.

10. Social Media Optimization (SMO)
    

    Conversations, relationships, word of mouth and transparency
    Research methods for writing quality, timely content
    Engaging your audience with video
    Social Media Training: Making the best use of specific Social Media platforms
    Tools: HootSuite, Pictochart, Canava, Asana.

11. Social media Analytics
12. Google Analytics
    

    Install the Google Analytics Tracking Code
    Verify the Google Analytics Code Installation
    Troubleshoot Common Problems
    Audience Reports
    Traffic Sources Reports
    Content Reports
    Conversion Reports
    From Data to Decisions
    Understanding User Behavior
    Understand Customer Segmentation
    Project

13. Video Marketing
    

    How to work with your YouTube audience
    YouTube Ad Formats Supported
    Analytics & Insights
    Video Manager
    YouTube Video Dashboard
    Video Bidding CPV (Cost Per View)
    Project:

14. Mobile Marketing
    

    Introduction to MM and Mobile apps
    Mobile PPC
    E-Commerce Design and Development
    Critical factors to ecommerce success
    Payment Gateway Integration

15. Inbound Marketing
16. ** Note: All Students will get Google Adwords; Google Analytics inbound marketing (Hubspot) Certifications.